January – Amy Winehouse quits drugs, takes up lingerie shopping instead to the tune of nearly 5 grand a trip; in an effort to battle wrinkly cleavage (we’ve all seen this, even if just a glimpse of it) Dutch designers announce the intended unveiling of a bra that expands and contracts with body heat at the Paris trade fair; 2010 trends were announced and it was said that “suede is the new leather”, funnily enough no one apparently thought to inform the designers of fetish wear – most of its still made out of leather, vinyl, and latex; it’s predicted that lingerie sales will be one of the few things that defy the recession (it’s now the end of the year and it seems this prediction was mostly true); Kate Winslet seen modelling hot lingerie for Harper’s Bazaar; in a world where the majority of women look for a way to downsize their cabooses, bottom padding underpants are reported as a hot ticket item in Australia; Lady Gaga’s bodystocking is revealed to be a $40 item from Bed, Bath & Beyond – not the 1950s vintage piece it was thought to be.
February – Lingerie, once again, announced as great Valentine’s Day gift (surprise, surprise); Lingerie as outerwear is deemed a “hot fashion” trend, but most regular people see this as revisiting Madonna’s look in the 90s (sorry, Gaga, that knickers on the outside look is out dated); former lingerie model, Angie Valencia has warrant issued for her arrest as the head of a world-wide drug trafficking organization; Sony Music sued over Beyonce’s underwear in a music video by Triumph who claims that her outfit looks too much like one created for them by a Bulgarian designer, judge agrees; Megan Fox announces that she doesn’t care for the outcome of the photos taken for the Armani underwear ad campaign and complains that she looks “too sexy”, too much like a 1940s pinup girl, and not “classy” enough (umm, isn’t that the whole point of an underwear ad?)
March–Ultimo announces 30 year old Kelly Brook as their new lingerie face & body; Brook also announces that lingerie pictures will leave her untouched and that she insists that she isn’t perfect, and most portrayals of women are “unrealistic” and that it would be “cool to show what I look like in the raw” – bravo!; for the first time in 50 years, Hugh Hefner gives the OK to sell the world famous bunny suits but only from UK lingerie and sex toy store, Ann Summers and for a limited time; study shows that “real women” in lingerie ads can make women feel worse than rake thin models (who knew?)
April – Photos of Claudia Schiffer wearing a fishnet bodystocking from a 1990 event at the Frankfurt Museum of modern art unveiled; LuminoGlow Lingerie releases glow in the dark lingerie that charges via the sun, and even through your clothes (every geek’s dream); Malaysian Star reports online lingerie shopping is the hottest new thing – for MEN; Tarzana, CA lingerie shops under fire for well-endowed mannequins in store windows, town officials advise that the shops are well within the law and those who may be offended should choose a different route (well done!)
May–Lady Gaga seen in Sweden wearing nothing but a bra, panty, leather jacket, and a pair of boots; Triumph launches the Triumph and Sloggi brands in India – as the only two brand name lines in India, expected to do well; Angie Valencia, former lingerie model turned drug lord arrested in Buenos Aries on international warrant for drug trafficking issued earlier in the year.
June–Former Oklahoma State University employee, Cynthia Low investigated for frivolous purchases on university credit card, amongst them thousands of dollars for lingerie; Jean Paul Gauthier returns to lingerie design after almost 20 years away, pairs with La Perla and plans to use his famous cone bra (the one Madonna wore) as inspiration for the 27 pieces.
July–Alice Dellal, model and musician, strips to her bra during a show – nothing new for this lingerie model; HarleenNottay, a Sikh beauty from Scotland claims Britain`s next top model exploited her beliefs for lingerie shoot, show of course claims they did not; Namyeung Vivien, a Korean lingerie company, buys French line Barbara in the first ever Korean acquisition of a foreign lingerie company in an effort to break into the world market; Hamas, in an effort to save the Gaza Strip from immorality, demands lingerie not be shown on mannequins in shop windows – they also ban dressing rooms and tinted windows while they were at it.
August–Playtex asks Selina Scott to be their “brand ambassador” by modelling bras, it wouldn’t be news if she wasn’t 59 years old – well done;Ultima lingerie line boss Michelle Mone, after losing over 80 lbs., decides to model her own lingerie for a charity shoot despite feeling “sick” at showing off her body publicly – all in the name of a good cause; the Kardashian sisters announce that they’ve paired with Jupi Corp., an Australian design company to design a line of lingerie that should be released early in 2011.
September–Coffee table book reveals some interesting things about what goes on beneath a Syrian burka, included are tidbits letting the western world know that most lingerie designers are men who size pieces with the use of mannequins and that you’ll find, commonplace, underpants that play music; Victoria’s Secret releases new line called “The Nakeds” that purports to feel like you’ve got nothing on (some greatly disagree); Medellin, a Columbian lingerie maker, enters the US market for the first time; Jealousy International, a Chinese lingerie company, makes waves (and not necessarily the good kind, nor in good taste) when they release an ad campaign on the anniversary of Princess Di’s death with the Princess of Wales wearing lingerie so people can “feel the romance of British royalty”; La Vie en Rose releases the Muse collection in all of its Canadian lingerie stores, the line is comprised of luxury and beautiful corrective bras for women who’ve undergone mastectomies.
October – Lingerie & Politics – Russian students from Moscow university pose in lovely lingerie to celebrate Putin’s birthday; Lady Gaga revealed as somewhat normal in pictures from a 2007 photo shoot with no wig and wild makeup, but still complete with lingerie theme; Heidi Klum, renowned Victoria’s Secret “Angel” hangs up wings and retires from lingerie modelling; Paris Hilton shops for Halloween costume – in lingerie shop (we keep saying it’s not just underwear anymore, and celebrities continue to prove us right); rather than using regular models, lingerie designer Heather Thomson instead employs New York City’s top pole dancers for her NY Fashion Week show; Agent Provocateur releases line of lingerie called “Terrorist”, when asked why that the response was "It's just a word that's used to describe the enemy. You know, who they don't want you to like today, but maybe those same people they wanted you to like yesterday," from head of the company, Joe Corre.
November – Victoria’s Secret unveils this year’s Fantasy Bra, a $2 million dollar bra with 68 carats of diamonds and 82 carats of topazes and sapphires - rhe bra, as of yet, remains unsold; Italian lingerie brand, Intimissimi, launches green campaign – turn in your padded bras at their brand name stores and they’ll have them recycled into panels used in construction for insulation and soundproofing; Japanese lingerie brand, Triumph, releases “talking bras” – headlines tout it as a “new” thing, but as revealed in the aforementioned coffee table book regarding Syrian lingerie, the concept isn’t a new one.
December – Again with Victoria’s Secret, the lingerie giant announces that, in response to customer’s wishes, they will be offering for sale select pieces from the formerly one of a kind, never to see the light of day afterwards, lingerie from the annual show; Patience Please, a Nigerian undergarment maker, unveils its 2011 collections with a focus on what the Nigerian woman needs while keeping with the materials used by the rest of the world.
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